Atlas Copco at the World Expo in Shanghai
China is not only Atlas Copco’s biggest market, but also a market with great potential for the future.
For what is known as the biggest show on Earth, Atlas Copco put on its own exhibition about sustainable productivity.
By September 2010 the number of Expo 2010 Shanghai visitors had reached 56 million, and an estimated 70 million people would visit the Expo by its closing date of October 31.
During the first week of the World Expo, Atlas Copco hosted thousands of VIP guests, mainly Chinese customers, to its own exhibition about sustainable productivity. As shown below, the striking Swedish pavilion, which Atlas Copco co-sponsored, stood out both by day and by night.
The Atlas Copco exhibition showed how the company continually innovates for improved ergonomics, energy-saving solutions, reduced product lifecycle costs, quieter and safer demolition, mining and construction, and a lower overall impact on the environment.
Visitors love the popular Swedish emblem of brightly painted wooden horses from the Dalarna region of Sweden.
The Swedish pavilion’s design is inspired by the theme of the Expo: “Better City, Better Life.” The exterior represents the street pattern of downtown Stockholm.
Although it may appear from the outside to have no windows, the pavilion’s design lets in an extraordinary amount of light.
The Swedish pavilion features attractions for all ages.
Visitors have a stunning view of Shanghai at night from the Swedish pavilion’s rooftop.
Atlas Copco hosts thousands of VIP guests, mainly Chinese customers, during the first week of the Expo, and even seals deals with some new customers.
Atlas Copco President and CEO Ronnie Leten gives a presentation about company strategy during a VIP event.
Journalists from Chinese and foreign media attend several press conferences held by Atlas Copco to announce new initiatives and deals in China.
The pavilion becomes even more dramatic at night.