Cookies help us deliver our services. By using this site, you agree to the use of cookies. We do not store any personal details. Learn more.

The Group / In summary / How we do business / This is how we do business

This is how we do business

Sales and service

Customer focus is a guiding principle for Atlas Copco. The ambition is to have close relationships with customers and to help them increase their productivity in a sustainable way. Sales and service is primarily direct, but complemented by alternative sales channels, e.g. through distributors, to maximize presence in the market. The Group has sales in more than 180 countries and about 80% of sales are made directly to the end user.

Sales of equipment are performed by engineers with strong application knowledge that has the ambition to offer the best solution for the customer’s specific application. The offer also includes service and maintenance performed by technicians. Service is the responsibility of dedicated organizations in each business area. The responsibility includes development of service products, sales and marketing, technical support as well as service delivery and follow-up.

Stable service business

More than 40% of revenues are generated from service (spare parts, maintenance, repairs, consumables, accessories, and rental). These revenues are more stable than equipment sales and provide a strong base for the business.

Why service?
  • Closer relations with customers 
  • Increased customer satisfaction as service contributes to increased productivity 
  • Stable revenues 
  • Optimized business processes 
  • Enhanced product development 
  • High growth potential


Atlas Copco believes that there is always a better way of doing things. Innovation and product development are very important and all products are designed internally. A key activity is to design new or improved products that provide tangible benefits in terms of productivity, energy efficiency and/or life cycle cost to the customer, and at the same time can be efficiently produced. Atlas Copco protects technical innovations with patents.

Innovation also includes better processes to improve the flow and utilization of assets and information. Innovation will improve customer satisfaction and contribute to strengthening customer relations, the brand, as well as financial performance. Over-capacities and inefficiencies must always be challenged.

Visit the page innovation for more information about innovation at Atlas Copco.