Atlas Copco plants 600 acres of forest in Burkina Faso
April 2014, Wilrijk, Belgium – Atlas Copco’s “VSD for Life” campaign has resulted in a forest of 250 000 trees, covering an area of 600 acres. During this worldwide sales campaign, Atlas Copco donated trees to WeForest, a non-profit association, and to their reforestation project in Burkina Faso.
With the VSD for Life campaign Atlas Copco is not only encouraging the sales of its most energy-efficient type of compressor, it also wants to send out a clear signal that sustainability is in the company’s DNA. Bert Derom, Vice-president Marketing from the Industrial Air Division comments: “With this campaign, we don’t only want to preserve nature, we want to create it. Our donations to WeForest support reforestation in Burkina Faso, while our sales of Variable Speed Drive machines enforces greener, more sustainable factories for our customers worldwide.”
Campaign until end of the year
Atlas Copco decided to prolong this successful campaign until the end of 2014. The same product ranges will participate: all GA VSD(+) ranges up to 90 kW and for every VSD kilowatt sold, Atlas Copco donates one tree to WeForest. Customers receive an electronic certificate of their contribution and every participating machine is marked with a decal.
Customers save energy, Burkina Faso wins trees
For more information contact:
- Sarah Geerts, Communication Manager Industrial Air Division
+32 474 85 20 94
Atlas Copco is a world-leading provider of sustainable productivity solutions. The Group serves customers with innovative compressors, vacuum solutions and air treatment systems, construction and mining equipment, power tools and assembly systems. Atlas Copco develops products and service focused on productivity, energy efficiency, safety and ergonomics. The company was founded in 1873, is based in Stockholm, Sweden, and has a global reach spanning more than 180 countries. In 2013, Atlas Copco had revenues of BSEK 84 (BEUR 9.7) and more than 40 000 employees.
Industrial Air is a division within Atlas Copco's Compressor Technique business area. It develops, manufactures and markets oil-injected and oil-free air compressors, gas generators, air treatment solutions and compressor controls and monitoring under several brands. In addition to serving a wide variety of industries, dedicated solutions are also available for marine, railway and oil and gas customers. The division's focus and main drive is to further improve its customers' productivity. The divisional headquarters and main production center are located in Antwerp, Belgium.