The Atlas Copco Group's vision is to become and remain First in Mind—First in Choice ® of its customers and other key stakeholders
To us it means being a leader; we should lead in the share of mind and in the share of business; we should be seen as an innovator who sets the standard and exceeds high expectations.
‘Committed to sustainable productivity’
is Atlas Copco’s brand promise. This is a promise to ensure reliable, lasting results with a responsible use of resources – human, natural and capital.
Increasing productivity is the foundation of all of Atlas Copco’s business activities.
It means helping customers get more out of every investment. Be it making products faster, more energy efficient, safer or more ergonomic, the effect should be increased productivity.
Being committed to sustainable productivity also means taking the long-term view. Customers need to know they will be productive not just today or tomorrow, but a year or ten years from now. Atlas Copco always strives to provide the highest possible productivity, but believes doing so with a short-term view would ultimately damage both the company and its customers.
For some real-life examples of sustainable productivity, read Atlas Copco’s booklet: