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Atlas Copco brand colors

Atlas Copco´s primary brand color is the Atlas Copco blue in combination with white. The Atlas Copco distributor logotype is displayed in blue on white background.

Brand items like flags, roll-ups etc. are often displaying a white Atlas Copco logotype on an Atlas Copco blue background to strengthen the color impact even more. The supporting colors are used for different purposes and they are also used on products. For product color specifications, there are physical color samples available to order through your local Atlas Copco customer center contact. Contact them also for support and assistance. On products, different materials in combination with different gloss can make the color appear different than intended to. Therefore on products the best way is always to visually compare and approve product NCS or RAL color mixes to a color sample.

The primary color

Our primary color is the Atlas Copco blue. It is the most important color in our visual identity and should be the dominant color in communication material and other visual applications of the brand. We want to be highly associated with this color and to be seen as a “blue brand.”

Supporting colors

Our supporting colors are white, Atlas Copco black, Atlas Copco dark gray, Atlas Copco light gray and Atlas Copco yellow. The supporting colors are also the five colors used on our products.

Our supporting colors are white, Atlas Copco black, Atlas Copco dark gray, Atlas Copco light gray and Atlas Copco yellow. The supporting colors are also the five colors used on our products.

*The RAL color code given here have been matched as closely as possible. Please use the color proofs/official RAL color guides for accuracy.