Use of the Atlas Copco logotype

The logotype should always be used in its original form to maintain brand integrity. Never remove the bars from the logotype, as they are a key part of its design. The logotype must not be stretched, compressed, or otherwise distorted, as this affects its visual balance and legibility.

It should never be placed on a busy background, which can reduce visibility and impact. Additionally, the logotype's colors must remain consistent—changing them is not permitted under any circumstances.

It is crucial that the Atlas Copco logotype is clearly visible. With the addition of a restricted area, also called free space, around it, the eye will more easily recognize the logotype. The larger the free space around the logotype, the greater the visual impact.

The size of the restricted and free space area is defined by the distance between the two bars in the logotype. The free space is 0,5x the space between the bars on top, left, right and 0.3x below the text. Note that the free-space is determined by the size of the logo.

The Atlas Copco logotype is blue and an essential part of the visual identity. The logotype can also be white/silver with a specified background color. On online or offline material the white/silver logotype is shown on blue and grey backgrounds. On products the white logotype is shown on grey background. On promotional items and clothing, the blue logotype can be printed on black background.

• The blue gradient logotype should be used on light background such as white, light grey colours between 0-20% black transparency towards white.
• The silver gradient logotype should be used on Atlas Copco primary blue color surface or on darker grey and black backgrounds.

The Atlas Copco distributor logotype can be placed in a box as shown below, always safeguarding that there is enough free space around the logotype.

For special instances when printing gradient logotype could be a challenge, for example outdoor signages or office printed materials, flat color options of the logotype should be used. 

Never produce the Atlas Copco logotype in any other color or combination than described above.

This logotype should be used sparingly and is ment to replace the main version where the Atlas Copco logo cannot standout properly. The Authorised distributor logotype is placed vertically on the left edge of the image, within the innovation flag frame. The subtle dropshadow might be added to elevate the logo from the background, if needed.

The Atlas Copco authorized distributor logo must never be altered in any way. Always use the approved logo files provided in the photo and video gallery.