| You should | You should not |
| Share your passion for Atlas Copco’s products and services. | Never name your account with any variation of “Atlas Copco” For example it should never be “Atlas Spares Co. Ltd” It should be Company X Spares Ltd. |
| Make the account about your business. Make it clear that you are a distributor for Atlas Copco and not acting as Atlas Copco. | Never use the Atlas Copco logo as the profile image or header image of your account. It is best practice to use your own name and logo. |
| Name your account after your business and not Atlas Copco. | |
| Share content relating to Atlas Copco and our products and services in a positive way. | Don´t use Atlas Copco content from unknown third parties as it may not meet our branding guidelines or it could be incorrect information. |
| With social media – the world is getting smaller so be mindful that your posts can be seen all over the world and not only in the region you are responsible for. So ensure your posts are accurate even if seen out of context. | |
| Share the social media posts from authorised Atlas Copco accounts on social media. | |
| Be mindful of the branding guidelines for Distributors relating to the use of the logo in this guide. | |
| Use the hashtag #AtlasCopco when you are posting content that is about Atlas Copco (not other manufacturers). | |
| Work with the local Atlas Copco team for content and ideas. |
In an emergency
What to do in an emergency on social media relating to the Atlas Copco brand You should always contact your local customer center contact at Atlas Copco. If for whatever reason this is not possible you can send an email with all details to social@atlascopco.com preferably in English.