| Audit points | Yes | No | Remarks |
|---|---|---|---|
| 1 Atlas Copco Authorized Distributor logotype | |||
| Are the logotype rules correctly used in all places where the logotype is used (free space, colors, background, etc.)? | |||
| 2 Atlas Copco logotype | |||
| Do you know where to access the Atlas Copco Authorized Distributor logotype in different formats? | |||
| 3 Advertisements | |||
| Is the Atlas Copco logotype included correctly in advertisements? | |||
| 4 Promote Atlas Copco online | |||
| Is Atlas Copco correctly promoted in online channels? | |||
| 5 Event and media planning | |||
| Are you coordinating events and media plans with your local Atlas Copco contact? | |||
| 6 Business cards | |||
| Is the Atlas Copco logotype displayed correctly on your business card? | |||
| 7 Roll-ups and posters | |||
| Are Atlas Copco’s latest roll-ups and posters used in showrooms, service units and offices? | |||
| 8 Profile Store | |||
| Do you know about and use the Atlas Copco Profile Store? | |||
| 9 Photo and video gallery | |||
| Does you know how to access and use the photo and video gallery? | |||
| 10 E-mail | |||
| Do you include a link to the Atlas Copco website in your e-mail signature? | |||
| 11 Website | |||
| Is the Atlas Copco logotype correctly placed on the distributor’s website? | |||
| 12 Website | |||
| Do you link to the relevant Atlas Copco product website from your website? | |||
| 13 Social media | |||
| Do you share Atlas Copco publications or include Atlas Copco content on your social media sites? | |||
| 14 Training | |||
| Do you use Atlas Copco’s presentations in training sessions? | |||
| 15 Recruitment | |||
| When recruiting, do you mention that you represent Atlas Copco? | |||
| 16 Vehicles | |||
| Are the Atlas Copco Authorized Distributor logotype used on service vehicles? | |||
| 17 Workwear | |||
| Is the Atlas Copco logotype and words “Authorized distributor” displayed on workwear in the correct way? | |||
| 18 Buildings | |||
| Is the free space around the Atlas Copco logotype respected on signs and in all other places where it is displayed? | |||
| 19 Exhibitions | |||
| Are the Atlas Copco logotype and colors used correctly in exhibitions? | |||
| 20 Questions | |||
| Do you know who to contact for questions about the Atlas Copco brand identity? | |||
| 21 Rating | |||
| What is your opinion about Atlas Copco’s communication materialon a scale of 1–10? |
