Atlas Copco Indonesia has been done 3 batches for Storytelling Workshop last November -December, We believed Storytelling has been around since ancient history. We have told stories around fireplaces, to warn about dangers or to explain important matters in a way that people remember them. It is a powerful way of building engagement and keeping your audience’s interest. It's a way of sharing ideas, behaviors, and experiences from local side.
Good stories connect with people emotionally, they make people relate, feel and understand. A story with a good narrative makes a connection to why others should care about what you have to tell. It’s not enough with merely raw data and facts. Context and emotional touch can completely change the perception of an item!