A live event, a bootcamp and a dealer-in-focus
We had an action-packed calendar for our dealers in the second quarter. The dealer live event held online on June 03 was attended by hundreds of members from our dealer teams. We presented our new products, our business updates and results. We also launched the Dealer Gradation Scheme. Next, Industrial Air's 2-day online dealer bootcamp gave an overview of our products, their applications, and positioning.
In this Q3 issue we're shining the spotlight on Krishna Enterprises and a testimonial from our dealer in Rajasthan, NB Mercantile Pvt Ltd. Take your time and look around!.
Dealer Live Event
The 2-hour online event covered growth in business lines, sales strategy, and new products. Other updates include: the onboarding of eight new dealers. There was also discussion on the performance of dealers and the criteria for Dealer Gradation.
Criteria for Dealer Gradation include website audit, social media posts, branding adheence, and target achievement. The system has three categories, platinum, gold, and silver. Benefits include discounts on sales license fees, training fees, and credit limits.
Dealer Bootcamp
At the online dealer bootcamp on June 8 and 9, the core Industrial Air Team took new members of dealership teams the product landscape. The sessions were conducted by Gopal Reddy, Bhushan Bokil and Aparna Shinde.
Participants had an overview of the following topics:
- Market segment, product features, positioning
- Air treatment products, gas generators
- Introduction to sales tool
Testimonial: NB Mercantile
“In 2020 we proudly channel partnered with Atlas Copco to offer top-tier compressed air solutions as an authorized dealer. Our range of Atlas Copco products guarantees reliability and efficiency for various applications.
“With Atlas Copco's extensive range of compressed air products we have successfully supplied compressors as well as low pressure screw blowers to our customers. This has established our new identity as innovation solution provider of comprehensive compressed air solutions.” - Dheeraj Jain
Krishna Enterprises @SITEX
Our channel partner, Krishna Enterprises participated in the 10th edition of the Surat International Textile Expo – SITEX, from July 20-22. At their stall, the team actively championed the USPs of our VSD+ machines specifically in textile weaving applications.
USPs of VSD+ compressors
- Oil-cooled interior permanent magnet (iPM) motor
- IP66-rated drive train
- No drive train losses
- No blow-off losses
IAT's incentive-winning dealers in Q2
Products-in-focus in Q3
