In a world that is increasingly environmentally conscious, consumers want to spend their hard-earned money on products that will not harm the planet and are made by companies that are doing their part.
However, not all businesses are ready to embrace the need for “going green.” One reason is that many executives still believe that green investments are prohibitively expensive. Nothing could be further from reality.
In many cases, the return on investment of environment-friendly technology is excellent. While the initial purchase price may be higher, this equipment will quickly pay for itself through energy savings, visible on the electricity bill. On a very small scale, think of traditional lightbulbs and the more expensive LED lights. Sure, the latter is more expensive but they outlast their predecessors by years and consume much less energy.
The same is true for many other green investments – on a much larger scale.
But going green has many benefits apart from the return on investment (ROI). Here are just a few.
As you can see, from direct financial benefits to marketing considerations and staff recruitment and retention, green investment is not just a smart investment in the present but also in the future.