First time ever "GI SEA Channel Partner Conference" Atlas Copco South East Asia General Industry (GI) at Bangkok 6-7 March.
General Industry, Conference, Distributor, Customer day
Atlas Copco South East Asia General Industry (GI) Business Line organized first ever “GI SEA Channel Partner Conference” at Bangkok from 6th March (Mon) to 7th March (Tue). A total of 16 distributors from various countries like Thailand, Malaysia, Singapore, Vietnam and Philippines attended the conference. 32 participants (mainly senior executives or owners) from distributors attended the conference. We also have overseas Atlas Copco guests (GI Global Vice President Mr. Oskar Sorensson, GI Asia Energy Segment Manager Mr. Fredrik Ornedal, GI Asia Aerospace Manager Mr. Ivano Nastasi and Global Product Manager Mr. Villum Hansson) coming over to participate and support this strategic event.
This is the first distributor conference I attended. I never seen anything like this from other product companies. Excited with the product launches which will surely transform the market!
First day (6th March) agenda was to communicate Atlas Copco’s strategy to distributors and success story sharing among all channel partners. Second day (7th March) agenda was to launch new ACTA products such as PF6000, MTF6000, Mechatronic Wrench, AirBac tensioners, RT Advance hydraulic wrench and Service Products like EasyStart, etc. We also had a friendly football match as team building at the end of second day.
I am motivated to learn and share my experience and success stories selling Atlas Copco products with other distributors! Great event to have annually!
65% of our business at South East Asia goes through distribution, so it is very important for our channel partners to understand our growth strategy, get excited with our innovative product offerings, share best practices among each other and last but not least have good team spirit. This is in line with GI strategy to have committed and competent distributors to cover our wide geographical area at South East Asia. This channel partner conference provides an excellent platform for us to achieve this.