Chris Ferriday appointed national sales manager for Industrial Air UK

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Atlas Copco Compressors has announced the appointment of Chris Ferriday as National Sales Manager of its Industrial Air division in Great Britain starting September 1st, 2018. Commenting on his new role, Chris said:

Chris Ferriday - national sales manager for industrial air at Atlas Copco UK

“ My main aim for the new role is to build on the successful relationships with our distribution partners which have been developed by Keith Barron. I will focus on providing support and opportunities to our direct sales team, so they can continue to assist our customers with the best solutions, be that our market leading energy efficient compressed air systems or our fantastic industrial gas products. ”

Chris Ferriday , National Sales Manager - Industrial Air - Atlas Copco Compressors UK

When asked what he was most excited about as he started his new mission,

Chris Ferriday - national sales manager for industrial air at Atlas Copco UK

“ We have a very well-performing direct sales team, so I want to ensure that we continue to build on that success, especially during these rather challenging times by also focusing our attention on emerging niche markets and markets that are growing with the recent shifts in government regulations. There is, of course, also the challenge of helping our distributors expand their offering and grow their business. Our distribution network plays a big part of our business because we focus on offering our customers the best experience. ”

Chris Ferriday , National Sales Manager - Industrial Air - Atlas Copco Compressors UK

Ferriday rises to the position from within the Industrial Air sales team, with whom he has been since 2014. For the past year and a half, he has managed Atlas Copco’s distributors in the Birmingham area alongside his day-to-day sales job. Asked what attracted him to Atlas Copco:

Chris Ferriday - national sales manager for industrial air at Atlas Copco UK

“ I wanted to join a market leading company that thrives on innovation and that does not stand still. I was also looking for clear opportunities for personal development and professional advancement. Atlas Copco has not disappointed. ”

Chris Ferriday , National Sales Manager - Industrial Air - Atlas Copco Compressors UK

Commenting on the appointment, Stef Lievens, Industrial Air Business Line Manager said,

Stef Lievens, Business Line Manager at Atlas Copco Compressors

“ Chris lives by the Atlas Copco values. Based on his experience in sales and strong focus on customer-driven sales, digitalisation and innovation, he is the perfect person to lead our Industrial Air sales to the next level. With his infectious enthusiasm, dynamic spirit and his intrinsic determination, I am certain that he will be successful in his mission. ”

Stef Lievens , Industrial Air Business Line Manager - Atlas Copco Compressors UK

Building on a technical foundation established while working for the Royal Air Force as Mechanical Technician for Ground Support Equipment, Chris Ferriday held several technical roles before moving across to technical sales. He acted as regional and national sales manager for other industry-leading companies before joining the Atlas Copco family.

Ferriday aims to draw from his previous experience in his new role, planning to focus on expanding Atlas Copco’s reach in the sectors of original equipment manufacturers based in Great Britain and engineering consultants, leveraging the comprehensive Atlas Copco product portfolio to provide the tailored solutions for these customers at the design and manufacturing stage.

He says his favourite products from the Atlas Copco Industrial Air portfolio are the variable speed drive (VSD+) compressors and the nitrogen generators, but firmly believes that the sales process is not all about the product.

Chris Ferriday - national sales manager for industrial air at Atlas Copco UK

“ Our purpose, as a business, is not to push a specific product. Our purpose is to talk to our customers, understand their compressed air system, their factory process and their needs, and datalog existing systems before we even consider a product. We focus on utilising the entirety of our product portfolio for delivering a complete package that serves our customer’s needs, whatever those may be. ”

Chris Ferriday , National Sales Manager - Industrial Air - Atlas Copco Compressors UK

A family man, Chris’ life outside work centers around quality time with his family, including their pet dachshund. He is a lover of good food and travelling to new countries, watching Aston Villa FC, and playing his guitar.

Company Industrial Air 2018 People United Kingdom

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Editor's Notes:
Atlas Copco Compressors is the GB sales and service operation of the Atlas Copco Group providing oil-free and oil-injected stationary air compressors, gas and process compressors, vacuum pumps, turbo expanders, nitrogen generators, air treatment equipment (such as compressed air dryers, coolers, and filters) air management systems, and custom designed engineered packages.

Atlas Copco Compressors’ sales and distribution network means that specialist compressed air advice and service is always within easy reach. A team of over 80 service engineers operates across the country, to ensure maximum running efficiency and minimum downtime at its customers' sites.

In the United Kingdom, Atlas Copco also handles the sales and marketing of construction equipment, portable compressors and electric power generators, industrial power tools and assembly systems – all backed up by a nationwide sales, distribution, service and maintenance network.

Atlas Copco is a world-leading provider of sustainable productivity solutions. The Group serves customers through its innovative compressors, vacuum solutions, generators, pumps, power tools and assembly systems. Atlas Copco develops products and services focused on productivity, energy efficiency, safety and ergonomics. The company was founded in 1873, is based in Stockholm, Sweden, and has a global reach spanning more than 180 countries. In 2017, Atlas Copco had revenues of BSEK 86 (BEUR 9) and about 34,000 employees. Learn more at

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For further editorial information contact Chris Butcher on 01582 390980.

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For further company information contact Joanna Canton Long on 01442 222240.