Les 8 avantages pour passer au VERT

Dans un monde de plus en plus respectueux de l'environnement, les consommateurs veulent dépenser leur argent durement gagné en produits qui ne nuiront pas à la planète et qui sont fabriqués par des entreprises soucieuses de l'environnement.

Cependant, quelques entreprises ne sont pas prêtes à accepter le besoin de « passer au vert ». L'une des raisons est qu’on croit toujours que les investissements verts coûtent extrêmement chers. Rien ne pourrait être plus loin de la réalité.

Nombreux sont les cas où le retour sur investissement dans une technologie respectueuse de l'environnement est excellent. Bien que le prix d'achat initial puisse être plus élevé, cet équipement sera rapidement rentabilisé par des économies d'énergie, visibles sur la facture d'électricité. A très petite échelle, pensez aux ampoules traditionnelles et aux lampes LED plus chères. Bien sûr, ces dernières sont plus chères, mais elles durent plus longtemps et consomment beaucoup moins d'énergie.

Il en va de même pour de nombreux autres investissements verts, sur une bien plus grande échelle.

Mais le respect de l'environnement présente de nombreux avantages, au-delà du simple retour sur investissement (ROI). En voici quelques-uns.

Energy savings
are a major economic benefit.
In the case of an air compressor, for example, electricity costs make up 80% of the total cost of ownership. As a result, an energy-efficient model will quickly pay for itself.
Tax credits and other benefits.
Many governments now offer tax credits and other benefits for purchasing environment-friendly technology, which speeds up ROI even more. This is especially true now that many countries have committed to meeting ambitious emissions goals in the near future.

And because the industrial sector greatly contributes to an economy’s total energy consumption, offering these tax credits to manufacturers makes a lot of sense. But governments not only try to meet their emissions targets through incentives but also through more stringent regulations.
Tighter government emission standards.
Hoping to meet their climate change goals, governments are increasingly putting in place regulations to reduce pollution and promote efficiency. As a result, companies purchasing outdated equipment now may soon find themselves on the wrong side of tighter emission standards.

Only investments in cutting-edge, green technology can ensure that machinery will be in compliance with new environmental rules for a long time to come.
Going green is the right thing to do.
The overwhelming majority of scientists, and study after study, tell us that the planet is warming at a rate that will radically change how humans live on it. In fact, natural disasters like droughts, wildfires, floods, and storms are already gaining in strength.

That’s why it is easy to see why people want the companies they buy from to be part of the solution and not part of the problem. Green investments are one way to show consumers that your business shares their values and is determined to play its part in preserving habitable earth. That does not just help the planet.
Attracting customers and building brand loyalty.
Research and polling have shown that customers increasingly value companies that help protect the environment. In the age of social media, this is especially important.

Businesses do not want to be branded as polluters or as dragging their feet on switching to green technologies. Always keep in mind that nobody has been boycotted yet for consuming too little energy or being too green.
Becoming an attractive employer.
Your green investments could also end up being an investment in the next generation of skilled employees. Young people are especially concerned about the environment. That makes sense because, unless drastic actions are taken, they will feel the negative consequences that will be the result of a changing climate.

If you were a bright, well-educated, and/or well-trained person looking to enter the workforce or taking the next step on the career ladder, wouldn’t you prefer to work for a company that is seen as an industry leader when it comes to being environment-friendly?
Increasing job satisfaction.
Your commitment to “going green” – from using recycled products to planting trees, from subsidizing public transportation to making green investments – will increase the job satisfaction of environment-conscious employees and help you retain your best workers.
Going green means improved occupational safety and health, for example by providing cleaner air at work. That, in turn, means fewer sick days and a healthier, more energetic staff.

As you can see, from direct financial benefits to marketing considerations and staff recruitment and retention, green investment is not just a smart investment in the present but also in the future.