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The critical role that quality assurance plays in manufacturing

2 minute(s) to read

In today’s world, most of us read customer reviews online when buying a new product and the reviews sometimes shape our decisions. The same thing is true for every customer in the digital age.

Any online review of a product will remain visible until the author deletes it. In this way, an unhappy customer can influence the way other current and potential customers view a company’s product. Using social media, it is even easier to spread dissatisfaction and discontent about a product.

There are now 3.196 billion people using social media and this number only continues increasing. Any piece of information can be immediately shared with the world. A defect on a product could easily spark discontent that can be spread around the world in an instant. An unhappy customer can quickly post a video of a malfunctioning product, and the footage can brew into a publicity storm that can damage not only the product but also the entire brand.

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The best way to address these types of quality issues is to make sure they don’t occur in the first place.
For this reason, quality assurance has a critical role in making sure that products are high-quality and defective-free, and therefore do not generate customer dissatisfaction. Making sure that production operates with high-quality standards, inspects produced goods, and keeps track of quality statistics will not only increase product quality but also increase overall customer satisfaction.

This is where Atlas Copco plays a role.
Learn more about how to improve quality in a manufacturing plant with the QA Global Best Practices Webinar.

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Smart Connected Solution for the complete Quality Assurance Process. Learn more about QA Platform 4.0.

Download Atlas Copco’s Quality Assurance Leaflet today to learn more:

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