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A week in the life of .... Francesca

This week we celebrate International Womens Day by taking a look at a week in the life of some of our female employees here at Atlas Copco.


Francesca Cooper - Marketing Administrator, MultiBrands UK

A headshot image of Francesca Cooper

My role sits within the Atlas Copco Compressor Technique Business Area, across the Industrial Air, Professional Air and Compressor Technique Service Divisions, in the Brand Portfolio Customer Centre. I have been in my role for 3 years and I'm responsible for the Marketing Communications for the 6 brands we support in the UK and Ireland. Along with traditional Marketing and Communications activities, my role has a increasing focus on Digital activities

Monday

I am responsible for the CRM (Customer Relationship Management) system in my customer centre. Each day starts with checking the marketing inbox and the system itself to see if any leads have come in overnight. I then qualify and assign the leads out to the relevant distributors and sales managers. I continue to monitor the incoming leads throughout the day.

Tuesday

Another part of my role is to look after the e-commerce channel for the business. Today, I have updated our e-commerce site adding new product listings to the store. I also manage the social media channels for the customer centre and create and post new content.

Wednesday

Communications is a responsibility that falls under my role. Today I sent out email marketing campaigns to our customers. In order to do this, I first create target groups based on the customers we want to reach, come up with a campaign and prepare the content for the email. This is then sent to the customers. I then monitor and analyse the campaign.

Thursday

I look after the websites for each of the brands that sit under our remit. I am responsible for maintaining the local content in the UK. Today I attended a meeting with other Customer centres to discuss the website, content creation and lead generation through our digital channels.

Friday

I am responsible for the printed marketing material and merchandise for the Brands we look after. From the creation of the artwork, through to supplier management for print and then distribution to our sales team and customers, I am responsible for the whole process. , Today I prepared and ordered printed literature for new product launches.

International Women's Day logo

International Women's Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating women's equality.

International Women's Day (IWD) has occurred for well over a century, with the first IWD gathering in 1911 supported by over a million people. Today, IWD belongs to all groups collectively everywhere. IWD is not country, group or organisation specific.

#IWD2020 #EachforEqual

People Corporate In the office United Kingdom