Customer value level segmentation
Distinct naming system
A clear and explanatory naming scheme of the different customer value levels helps our own sales people and our customers better understand the advantages for the customer. Utilize this naming scheme and develop abbreviations to be used together with the product name to segment the products.
Lasting reliability
Customers that are mainly interested in affording the initial investment.
Assured efficiency
Customers that are mainly interested in the monthly cost of the operation.
Superior productivity
Customers that are mainly interested in the highest performance and life cycle cost.
The segmentation element
The blue tag can be used as a segmentation element that clearly indicates the customer value level without creating a sub-brand that competes with our Atlas Copco brand.
Shorter product names usually communicate lower customer value levels and longer names communicate higher levels.
Infographics may be used within the blue tag to illustrate the different features. Few infographics usually communicate lower customer value levels and many infographics communicate higher levels.
Abbreviated customer value level added to each product name
The more sophisticated products may have longer product names
The more sophisticated products may have infographics