Exceptions

Some of our customers request custom colors to match their equipment park color. We always strive to keep the core branding elements. In extreme cases we can adjust the color of the dark gray background and/or the blue tag to satisfy the customer.

The Compressor Technique business area believes that the letter trademarks are needed in marketing. Therefore the letter trademarks may still be used, but only in Atlas Copco blue and never exceeding the Atlas Copco logotype in size. The Atlas Copco logotype must always appear dominant on the product.

Small-sized industrial tools often have a restricted space for branding and the required safety and product information. To meet the requirements for long durability of branding and the safety and product information, laser engraving on stainless steel plates can be used.

Portable Energy’s products may be painted white instead of yellow to satisfy specific customer demands in Africa. They are otherwise branded the same way as other products.

The Power Technique business area aims to differentiate their new and more energy-efficient solutions with a unique visual identity that integrates distinctive elements.

Find the Sustainable technologies product brand guidelines for Power Technique.