Exceptions: Sustainable technologies product brand guidelines for Power Technique

For the Power Technique Business Area, innovating to develop more energy-efficient technologies has always been at the core of our sustainable growth. Our portable products are widely recognized for being mobile, flexible and versatile. Our compressed air, energy, lighting and dewatering solutions are present and seen around the globe, and they are essential to a broad variety of sectors and industries.

Because our products are commonly seen, we aim to differentiate these new and more energy-efficient solutions with a unique visual identity that integrates distinctive elements. This renewed approach will make our technology stand out while fulfilling our efforts to remain unique.

The Atlas Copco logo and the blue line make us recognizable, distinguishing us from the competition. Expanding beyond construction, we are taking a unified approach across the business area with a common visual thread.

The new Sustainable technologies product brand guidelines is a unified brand language, providing a common branding system for Atlas Copco Power Technique’s most sustainable products.

These brand guidelines aim to standarize the visual look of the product canopies and the textual content of the labels.

These branding principles do NOT apply to diesel-driven products, unless a particular solution provides a significant reduction of local greenhouse gas emissions.

Please note that color specimens for products have a range of glossiness, and gloss affects the impression of the color. 

Please note that plastic parts can be produced with a huge variety of different surface textures, and surface texture affects the impression of the color. Always use a surface texture that truly represents our colors.

A global system is in place to ensure all business units can access Atlas Copco blue decal material.

For product color specifications, always use color specimens. Ordering information is found in Atlas Copco Profile Store.

The icons used to represent the different technologies have to follow the global guidelines. The icons displayed on this page have been designed respecting the Atlas Copco brand guidelines.

These icons present two versions:

• With text
• Without text

The thickness of the lines should not be less than 3 mm.

Sometimes, printing icons white over blue is better than cutout.

It is defined by the size of the Atlas Copco logotype on the flag sticker. The total width of the logotype, represented with “W“, determines the right height of the icon.

It is defined as the distance between the two bars in the logotype, represented with“X”. By having the restrictive area (the calculated free space marked by “X”) around the icons, they are more visible and prominent.