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Introduction
Product colors
Brand elements
Customer value level segmentation
Implementation
Exceptions
Sourced products
Packaging
Digital interfaces

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Implementation

Introduction
Product colors
Brand elements
Customer value level segmentation
Implementation
Exceptions
Sourced products
Packaging
Digital interfaces

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Implementation

Generic product examples

Two generic product examples of branding

Product examples

Various products in a collage. For example tools, machines and vehicles.

Useful links

Atlas Copco Brand Identity Manual
Atlas Copco Facility Branding Manual
Atlas Copco Brand Identity Manual for Distributors

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Sickla Industriväg 19 Nacka, Sweden

Tel: +46 (0)8 743 8000 Fax: +46 (0)8 644 9045

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