On Jan 22th to 24th, Atlas Copco Compressor Middle East hosted its annual business partner meeting in Goa - India, to share its 2020 strategy and focus areas, feedback on 2019 results, team building with our business partner’s senior management from across the region: UAE, Oman, Bahrain, Qatar, Iraq and Yemen.
The 2020 partner event objective was to reinforce the long term business partnership as an extended arm to the Middle East region through the indirect channel. Today our indirect channel contributes as much as a small customer centre where we have great opportunity to increase our business results and presence further with speed. The importance of lead generation through connectivity and implementing a digitalization strategy in our partner channel needs speed was highlighted with examples from Atlas Copco direct team experience was shared. Business Partners enjoyed the experience of Goa and team building.
A first in many years where business partners management from Iraq all the way down to Yemen attended the event despite the geopolitical challenges, the event was an interactive platform where we share and learn from each other, also a bridge to improve openness, transparency and process efficiency. We grow together!