Atlas Copco’s Customer Center of the Future Workshop Driving Digital Transformation to Enhance Our Customer Journey
February 24, 2025
The dynamic and interactive and engaging session, bringing teams altogether With expert insights, lively discussions on Salesforce adoption, digital sales, and eCommerce utilization, and plenty of collaboration, attendees left inspired to enhance customer journeys and accelerate digital growth.
Industrial Technique Business Area Southeast Asia and Oceania Team
On February 19, 2025, Atlas Copco’s “Customer Center of the Future” Workshop at Novotel Sriracha was a highly interactive and insightful session, bringing Southeast Asia and Oceania teams together to explore digital transformation in assembly tightening business area. The workshop opened with an indepth vision of Customer Center of the Future, emphasizing a better customer journey—from online inquiry and lead qualification to sales conversion and eCommerce integration. Discussions highlighted how digital marketing, Salesforce adoption, and marketing automation enhance lead generation and customer engagement, ensuring a more data-driven and efficient industrial sales process.
Exclusive Insight to Strengthen Our Pipeline by Honored Guest Speaker - David Borg - Program Manager of Digital Transformation
In Depth Group Discussion on Current Performance and How Can We Improve
Guest speaker David Borg, Program Manager of Digital Transformation, shared insights on pipeline streghthening the role of CRM, Sales, Inside Sales and Business Development Representatives in accelerating digital-induced sales. Attendees analyzed eCommerce performance, digital order growth, and the Smart Portal’s role in optimizing transactional sales, allowing everyone to deliver the best on their area and expertise.
Breakout sessions tackled challenges such as improving CRM tool adoption, enhancing marketing automation strategies and balancing transactional vs. transformational sales. With hands-on learning, expert insights, and lively collaboration, the workshop reinforced Atlas Copco’s commitment to efficiency, innovation, and smart manufacturing growth, empowering teams to drive digital excellence in assembly tightening and industrial automation.
Align Goals and Executing Plan Together from Different Business Point of Views
The event also reviewed eCommerce performance and the expansion of Smart Portal adoption, highlighting how automation enhances efficiency and improves customer satisfaction. Attendees reaffirmed their commitment to digital lead generation, Salesforce adoption, and cross-team collaboration to drive digital-induced sales growth.
With expert insights, hands-on learning, and engaging discussions, the workshop reinforced Atlas Copco’s dedication to Industry 4.0, Smart Factory solutions, and data-driven customer engagement, empowering teams to stregthen industrial automation and assembly tightening.
