On November 24, Atlas Copco Rental launched its new online platform called “power to choose.” The platform will remain online and serve as a virtual showroom where new products can be shared as well as valuable in-house expertise. We sat down with Bob Zegers, Regional General Manager of Atlas Copco Rental Europe, to learn more about the event, and the idea and vision behind it.
We’ve received countless compliments about just how amazing it all looked and how easy the platform was to use. This was key for the event’s success. Real-life events always have a good amount of traffic, but it’s hard to measure real interest when those visitors have already been to dozens of other booths. Attracting attention – and keeping that attention – is a difficult task. With the virtual event, we managed to attract 800 visitors (on the first day) whose attention we had to capture and keep from the first moment they logged in. With visitors spending on average 15 minutes at our event, it’s safe to say we managed to make a good first impression.
Nothing beats real-life conversations. However, in this day and age, the platform proved to be the best of both worlds. We were able to try something new – like the seminars – and still stay familiar with our fleet's newest equipment. The platform, however, will be used for more than just a 1-day event. Our sales will use it to introduce our company to new customers instead of just handing over – or emailing – a brochure. We’ll definitely use it to its fullest potential!
Real-life events will remain key in the future. But a “hybrid use” of events is the way to go for now. Hopefully, meeting people will be possible again early next year, and virtual events are definitely here to stay. And not just at Atlas Copco Rental!
Remaining online fits the entire “power to choose” message. People can log in and join us whenever they want. That and the way our Sales will integrate it into their introductions will be interesting to see.
In our case we got to measure what it is our customers are most interested in. From equipment to seminar sessions. Very useful information!
Because the (near) future is more unpredictable than ever before, both will co-exist.
No. People want that “look and feel” of products and see them for real. No matter how good a 3D render is, the real deal will not be replaced. In our case, I think we’ve found a way to combine both in the future. Some industries might be able to make the complete switch, but for us, it will be a combination of both.
Want to learn more? Please visit www.powertochoose.eu and discover the event for yourself!